Discover Boating is kind of like the 'Got Milk?' of marine manufacturers. Their goal? To get people out on the water-- in a boat of course. At Olson I developed the editorial content calendar for their Twitter account and wrote copy that would run throughout the 2016 boating season. The voice: amiable, friendly, & informative.
Back in 2014 I worked with alt-country musician Frankie Lee to promote his summer tour through the creation of four social banners. With tour stops in Tulsa, Austin, Marfa, Pioneertown, and DTLA, I wanted the imagery to reflect the roadside beauty of a great southwestern road trip.
For his stop at the last true honky-tonk in the US -- Pappy and Harriet's -- the banner was designed for print as well as social.
During my time with Olson I was tasked with writing social media content and editing photos for a variety of the agency's clients. One such client was the McDonald's Co-Operative of Minnesota/Wisconsin. For the McDonald's twitter account, the voice is as you would expect -- lighthearted, informal, off-handed, and funny.